Work

Over 18 years, I’ve built and led design organizations at the intersection of fintech, commerce, and enterprise software — at Microsoft, Google, Meta, Shopify, and Square.

B2B & consumer-grade platforms — Led seller- and buyer-side design for Instagram and Facebook Shops (Commerce Manager, Checkout, post-purchase, loyalty); ran Square’s go-to-market design org spanning the public site, onboarding, dashboard, support, and AI; led Microsoft’s end-to-end e-commerce UX across Windows, Xbox, and Microsoft.com, unifying dozens of buy-box templates into a single scalable design system. I bring consumer-grade craft to complex enterprise workflows.

Trust, fintech & privacy — Led Shopify’s Financial Services design (Banking, Credit, Capital, Bill Pay, Tax) for millions of merchants, where trust, data protection, and compliance are core to the experience; and led design for Golden Frog’s personal VPN and encrypted file-storage products, built for a privacy- and security-conscious audience.

Design leadership — Built and managed orgs of 20 to 50+ across product design, content design, UX writing, research, and management; up to 9 direct reports. I operate closely with engineering, PM, marketing, creative, and executive leadership, and emphasize data-driven design and rigorous experimentation. Led an AI transformation on my team at Meta, changing how our designers work day to day, and I practice the same shift in my own work, shipping native apps by directing AI coding agents. It keeps me fluent in where the craft is heading.