Work
Jason Gouliard is a seasoned e-commerce UX leader with 18+ years of experience designing end-to-end user journeys across various platforms and products.
Meta
Director of Product Design - Facebook Monetization · 2025 — Present
Menlo Park, CA
Leading design teams for Facebook Monetization including Lead Gen Ads, Signal, and Business Growth. Leveraging AI to accelerate design workflows and deliver better solutions at scale.
Shopify
Director of Product Design - Financial Services · 2024 — 2025
San Francisco, CA
Led design strategy and execution for Shopify's suite of merchant financial tools including Banking, Credit, Capital, Bill Pay, and Tax. Championed AI as a creative partner to accelerate exploration and uncover insights.
20 people — 15 product designers, 2 content designers, 1 UX researcher, 2 managers
Square
Head of Design and Research - Seller Experience · 2022 — 2024
San Francisco, CA
Led design, content, and research teams for the public-facing website, onboarding, seller dashboard, support experience, and AI chatbot. Supported all sub-disciplines within design — product, content, UX writing, and research.
40 people — 22 product designers, 5 content designers, 4 UX writers, 3 UX researchers, 5 managers, 1 DPM
Meta
Co-Director of Product Design - Commerce team · 2021 — 2022
Menlo Park, CA
Led the Commerce Platform design team responsible for both sides of Meta's Shops experience on Facebook and Instagram — from store pages and checkout to seller onboarding and order management.
54 people — 45 product designers, 8 managers, 1 DPM
Design Director - Shopping ads, Gmail ads, and Discover ads · 2018 — 2021
Mountain View, CA
Led the Shopping Ads design team, growing it from 3 to 21 people. Created Project Cambria — a framework that transformed one-size-fits-all shopping ads into category-specific experiences across Google Search, Images, YouTube, Gmail, and more.
Grew from 3 to 21 — 17 product designers, 3 managers, 1 DPM
Microsoft
Design Director - Storefronts and Commerce team · 2013 — 2018
Redmond, WA
Led the buyer-side e-commerce design team across web, Windows, and Xbox. Restructured the design team around customer journey phases instead of platform silos, improving consistency across all surfaces.
18 people — 11 product designers, 4 front-end developers, 3 managers
Golden Frog
Design Director · 2009 — 2013
Austin, TX
Led the creative team responsible for the public-facing website, marketing materials, and mobile + desktop app design for a personal file-storage product and a personal VPN service.