Work
Jason Gouliard is a product design leader with 18+ years building consumer-grade experiences for complex B2B and SaaS platforms across fintech, commerce, and enterprise software.
Meta
Director of Product Design - Facebook Monetization · 2025 — 2026
San Francisco, CA
Led product design for Facebook Monetization: the experiences that turn consumer attention into sustainable revenue at global scale, including AI-driven experiences across the platform.
23 people — 21 product designers, 2 product design managers
Shopify
Director of Product Design - Financial Services · 2024 — 2025
San Francisco, CA
Led product design for Shopify’s Financial Services UX team, overseeing Banking, Credit, Capital, Bill Pay, and Tax, where trust, data protection, and regulatory compliance are core to the experience.
20 people — 15 product designers, 2 content designers, 1 UX researcher, 2 managers
Square
Head of Design and Research - Seller Experience · 2022 — 2024
San Francisco, CA
Led design and research for Square’s Go-to-Market Platform and Ecosystem Products & Surfaces: the public-facing website, onboarding, parts of the Square dashboard, the support experience, and AI chatbot efforts.
40 people — 22 product designers, 5 content designers, 4 UX writers, 3 UX researchers, 5 managers, 1 DPM
Meta
Director of Product Design - Commerce team · 2021 — 2022
Menlo Park, CA
Led product design for seller- and buyer-side e-commerce across Instagram and Facebook: the Commerce Manager experience for Shops, buyer-facing Checkout and post-purchase, and incentives and loyalty programs.
54 people — 45 product designers, 8 managers, 1 DPM
Design Director - Shopping ads, Gmail ads, and Discover ads · 2018 — 2021
Mountain View, CA
Led three ads design teams: Shopping, Gmail, and Discover, designing monetized features across Google.com, Image Search, YouTube, the Google Search app, Google Shopping, and Gmail.
Grew from 3 to 21 — 17 product designers, 3 managers, 1 DPM
Microsoft
Design Director - Storefronts and Commerce team · 2013 — 2018
Redmond, WA
Led the design and front-end engineering teams for Microsoft’s e-commerce experiences across PC, web, and Xbox, from demand generation to product pages, cart, checkout, and wallet. Unified dozens of siloed buy-box templates into a single flexible design system used across every storefront.
18 people — 11 product designers, 4 front-end developers, 3 managers
Golden Frog
Design Director · 2009 — 2013
Austin, TX
Led design for a personal VPN service and an encrypted file-storage product: the public-facing website, marketing, and mobile and desktop apps, with the core challenge of making strong privacy and security genuinely usable for a non-technical audience.
Education
The University of Texas at Austin · Bachelor of Fine Arts
1998 — 2002